Oda

ODA CONCEPT: PHOTOGRAPHY ON FASHION

ODA is an independent brand based in Barcelona. ODA stands behind the art of photography and craft design through a current and conceptual view with simplicity. It was founded in 2016 by Dilayla Romeo (photographer) and Nuria Urán (photographer and graphic designer).

As photographers they create their own images and photography from its initial stage through to printing the imagery on a variety of garments via collaboration with local printing studios. Each of their t-shirt collections are in reference to a specific apology with a particular subject which can always be an object for a personal interpretation made by the spectator or buyer with the intention to stimulate reflection of their photography through a product accessible to the public.

Their philosophy is inspired by the love for small ideas which mature with time and through the delicacy of the creative process and its production, from the taking of the picture to its final result, transforming itself into an artwork with cultural identity and its destiny to transgress the borders of what is commercial.

SUBSCRIBE NOW AND GET A 5% DISCOUNT